Kwality Ice cream makes official entry into Nepali market

On June 20, the Jyoti Group (SIIPL) celebrated a significant milestone with the official launch of Kwality Ice Cream in Nepal. The event, held on Wednesday, attracted celebrities, influencers, SIIPL’s Chairman Saurabh Jyoti, Pure Ice Cream's Vice President of Sales, Marketing, and Supply Chain, Mazhar Ali, along with Jyoti Group’s staff, clients from modern trade, general trade, and the food service industry.

Kwality Ice Cream, manufactured by Pure Ice Cream, is a prestigious brand under India's Gravis Group. With a history dating back to 1977 as the first ice cream manufacturer in the GCC region, Kwality has expanded its presence to over 9,000 outlets across the GCC countries, Africa, the UK, and Southeast Asia. Now, it is poised for further global expansion.

Mazhar Ali highlighted the shift in the Nepali ice cream market towards premium preferences, reflecting a growing demand for high-quality and exclusive ice cream. He noted, "With changing consumer lifestyles and a growing appreciation for high-quality products and global ice cream flavors, our brand aims to meet the market's desire for luxurious and extraordinary ice cream."

Saurabh Jyoti expressed his gratitude for the warm reception of Kwality Ice Cream in Nepal. "We are thrilled with the enthusiastic response and plan to expand to two hundred locations nationwide within the next year. We invite investment in parlors, carts, food service, modern trade, and collaborations from businesses across Nepal to extend our reach beyond the Valley."

The expansion will include the installation of attractive parlors, kiosks, and carts in key cities, enhancing accessibility and convenience for ice cream lovers throughout the country. Kwality Ice Cream offers a tempting selection of international flavors in sticks, cups, and tubs, including delights such as Pistachio, Fruit Salad, Mango, Malai Pista, Kulfi, and Cookies & Cream, among many others.